Need More First-party Leads? Grow Your Email List

The elimination of third-party cookies and the removal of auto-tracking on Apple iOS devices has marketers scrambling. So-called "first party" data, where a company has a direct relationship with prospects and customers, is now paramount. There is no better type of first-party data than a robust email list.

The post Need More First-party Leads? Grow Your Email List appeared first on Practical Ecommerce.



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