Creators, It's Time to Protect Your Independence

Illustration representing the creator economy: a person leans over a table while colourful shapes grow around themThe creator economy, defined by creators monetizing audiences ushered in an era of independence. Creators wield massive influence, with platforms wooing them with funding, brands clamoring for partnerships, and devotees gobbling up any product they promote. But they are doing so on borrowed land. The path to protecting independence for some 50 million creators is simple: ownership.

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