Should DTC Brands Sell to Mass Merchandisers?

Beardbrand's products are in all 2,000 Target stores. Lindsey Reinders, my business partner, drove that project in 2018. Selling products to mass merchandisers is a goal of many direct-to-consumer ecommerce brands. Has selling to Target worked out for Beardbrand? I asked Lindsey that question and more.

The post Should DTC Brands Sell to Mass Merchandisers? appeared first on Practical Ecommerce.



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