How This Sustainable Fashion Brand Rebuilt to Bounce Back from Stagnant Sales

Encircled founder

Kristi Soomer created Encircled as a womenswear brand focused on sustainable, comfy, and stylish clothing designed as essential pieces for travel. Since launching in 2012, the brand has grown from designing for traveling light to living light, creating pieces that do more with less in customers’ closets. In this episode of Shopify Masters, Kristi shares with us the process of working with designers and how pitching her business on national TV propelled her business.

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