She Built a Toy Brand to Fill a Market Gap—and Teach a Generation to Love Their Hair

Portrait of the founder of Healthy Roots Dolls against a pink backgroundWhen a seven-year-old Yelitsa Jean-Charles opened her present—a Black Barbie doll—on Christmas morning in 2001, she burst into tears. Little did she know this experience would be the catalyst for an idea that would fill a gap in the toy market and forever change the trajectory of her life.

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