80% of People Wear the Wrong Bra Size. Here’s How ThirdLove is Making Things Right

ThirdLove is changing the lingerie industry by using technology and data to create better-fitting bras and underwear. In this episode of Shopify On Location, co-founder and CEO Heidi Zak shares how her team collected pre-launch data, built consumer trust in their products, and adapted to customers’ needs. 

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from Shopify Blog - Company https://ift.tt/D2LCfoc

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