What Is Remarketing? A Step-by-Step Guide (Updated for 2023)

In the world of ecommerce online marketing, there are many ways to find your audience. SEO, PPC ads, search marketing, demographics, interests, and more. Remarketing, also known as retargeting, takes audience building to another level – one that is ultimately a win-win for you and for your customers. You are able to reach highly qualified customers, and those customers get highly relevant, personalized marketing messages that are actually useful. Let’s take a look at how you can put remarketing to work for you today.

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