How a Button-Down Shirt Attracted a Cult Following

https://www.shopify.com/blog/alex-mill-following

New York–based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word of mouth and working with content creators.

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from Shopify Blog - Company https://ift.tt/UnrbvaS

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