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Showing posts from February, 2025

Adapt to Survive, Says eCommerceFuel Founder

To Andrew Youderian, ecommerce brands that do things differently will prosper in the coming years. The post Adapt to Survive, Says eCommerceFuel Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/bAO4ck3

New Ecommerce Tools: February 27, 2025

This week: Canada-based selling, buy-now pay-later, CRM platforms, logistics, shipping tools, long-term domain registration, and seller financing. The post New Ecommerce Tools: February 27, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1FT7ijJ

The Rebirth of ‘Marketing Mix Modeling’

Why does MMM interest large advertisers and platforms? Three reasons: tracking cookies, AI, and cloud computing. The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/kovqURl

Charts: U.S. Retail Ecommerce Sales Q4 2024

Retail ecommerce growth continues to outpace brick-and-mortar, per new Department of Commerce data. The post Charts: U.S. Retail Ecommerce Sales Q4 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/y3zXwM8

Q&A: Passport CEO Talks Tariffs

Alex Yancher explains the state of Presdient Trump's tariffs and their impact on ecommerce and global trade. The post Q&A: Passport CEO Talks Tariffs appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/UyOn5eS

How to Optimize for GenAI Answers

Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations. The post How to Optimize for GenAI Answers appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/nWOvDkE

The New Era of Cookie-less Ad Targeting

Advertising technology has entered a new phase that pairs personal privacy with targeting. For years, the advertising industry has depended on third-party tracking cookies — tiny snippets of code downloaded to ... The post The New Era of Cookie-less Ad Targeting appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/FYXh2nI

Merchant Cuts Revenue 60%, Profit Rises 25%

Mathias Schrøder grew his company's revenue, but bloated overhead meant little profits and even less free time. Then he had an idea. The post Merchant Cuts Revenue 60%, Profit Rises 25% appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/Soq8b97

Charts: Global M&A Trends Q4 2024

Per a Bain & Company report, the deal value of global 2024 mergers and acquisitions transactions was up 15% year-over-year. The post Charts: Global M&A Trends Q4 2024 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/s8j0FWH

New Ecommerce Tools: February 20, 2025

This week's rundown of new services for merchants includes updates on AI-powered agents, wholesale management, fraud prevention, marketplace ads, influencers, and social commerce. The post New Ecommerce Tools: February 20, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/dYXuDfV

Born to Run with Amazon

Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey. The post Born to Run with Amazon appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/2SQyEbx

Merchants’ Guide to Optimizing CSS

CSS controls website appearance. But it can become bloated and outdated, impacting page speed and more. The post Merchants’ Guide to Optimizing CSS appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/AHXl9I0

Bookshop.org, an Amazon Rival, Adds Ebooks

Bookshop shares profits with independent, physical booksellers; shoppers can purchase on Bookshop.org and designate a local bookstore. The post Bookshop.org, an Amazon Rival, Adds Ebooks appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/D9V5q0z

SEO Considerations for New Domain Names

Shoppers are discovering brands on generative AI and then searching for them on Google. The post SEO Considerations for New Domain Names appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QLdswx7

Hybrid Ecommerce Serves B2C and B2B

Direct-to-consumer brands can benefit from a hybrid ecommerce platform, one that caters to consumers and businesses. The post Hybrid Ecommerce Serves B2C and B2B appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eRsMZrq

AI Won’t Replace Creativity, Says Studio Founder

Matthew Gattozzi, the founder of Goodo Studios, realizes creativity and AI-driven efficiency often conflict. The post AI Won’t Replace Creativity, Says Studio Founder appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/JAiPOTD

Set Up a Shopify Theme Dev Environment in 2025

Shopify merchants don't need coding skills to alter a theme. Yet some sellers require more, such as an entirely new theme, site, or app. The post Set Up a Shopify Theme Dev Environment in 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/XVqngxE

New Ecommerce Tools: February 13, 2025

This week: Amazon offers, product displays, subscriptions, cross-border sales, Meta campaigns, fraud prevention, recommerce, headless commerce, and packaging. The post New Ecommerce Tools: February 13, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/7kPqmfN

Charts: Consumer Product Trends, Q1 2025

Surveyed executives see little room for price increases and plan on new products for revenue growth. The post Charts: Consumer Product Trends, Q1 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/hjM7Unv

AI Is Changing Buying Behavior, Study Finds

A new Capgemini report focuses on how global consumers discover products, how they shop, and why they switch brands. The post AI Is Changing Buying Behavior, Study Finds appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gsHqFo3

‘Helpful Content’ per Google’s Latest Guidelines

Google's core search algorithm includes a "helpful content" component, making its definition of the term critical. The post ‘Helpful Content’ per Google’s Latest Guidelines appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/8kOI5US

7 Ways to Promote Content in 2025

Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility. The post 7 Ways to Promote Content in 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/VaNpRei

Essential Google Ads Settings for 2025

Five campaign settings can make or break performance and often require overriding Google's suggestions. The post Essential Google Ads Settings for 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/1Y0Qj7G

Bento Elevates Ecommerce Email Marketing

Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop. The post Bento Elevates Ecommerce Email Marketing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3EeO5mi

Google’s JavaScript SERPs Impact Trackers, AI

Requiring JavaScript to access search engine result pages effectively hides the listings from rank trackers, AI models, and other optimization tools. The post Google’s JavaScript SERPs Impact Trackers, AI appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/PzLekQu

New Ecommerce Tools: February 6, 2025

This week's installment includes updates on AI agents, product pages, marketing models, POS tools, payment platforms, and conversational commerce. The post New Ecommerce Tools: February 6, 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/LVYJu9p

Charts: AI Outlook, Employees vs. Execs, Q1 2025

Employees worldwide are adopting generative AI faster than their leaders expect, according to a new McKinsey report. The post Charts: AI Outlook, Employees vs. Execs, Q1 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/s2FDAXw

New Books on Strategy, Resilience, AI, More

These new titles adddress the realities of today's business challenges — leadership, tactics, customers, data, change, other. The post New Books on Strategy, Resilience, AI, More appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/eEGIUbw

How to Re-engage Email Subscribers Right

Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss. The post How to Re-engage Email Subscribers Right appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/WZAtMOU

It’s Time to Pay Attention to Bing

ChatGPT uses Bing's index and search platform. And Bing's advertising program is growing. The post It’s Time to Pay Attention to Bing appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/gzbXUY8

5 Content Marketing Ideas for March 2025

Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning. The post 5 Content Marketing Ideas for March 2025 appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/QRDXu8q