The Rebirth of ‘Marketing Mix Modeling’

Why does MMM interest large advertisers and platforms? Three reasons: tracking cookies, AI, and cloud computing.

The post The Rebirth of ‘Marketing Mix Modeling’ appeared first on Practical Ecommerce.



from Practical Ecommerce https://ift.tt/kovqURl

Comments

Post a Comment

Popular posts from this blog

The Right Answer to ‘What Do You Do?’

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress. The post The Right Answer to ‘What Do You Do?’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3oZVYcB
Read more