The New Era of Cookie-less Ad Targeting

Advertising technology has entered a new phase that pairs personal privacy with targeting.
For years, the advertising industry has depended on third-party tracking cookies — tiny snippets of code downloaded to ...

The post The New Era of Cookie-less Ad Targeting appeared first on Practical Ecommerce.



from Practical Ecommerce https://ift.tt/FYXh2nI

Comments

Post a Comment

Popular posts from this blog

The Right Answer to ‘What Do You Do?’

Clay Hebert once attended a conference in San Diego. He sat next to a fellow who inquired about his work. "What do you do?" the fellow asked. Describing the encounter, Herbert told me, "That question stumped me." Hebert had fumbled his introduction to Matt Mullenweg, the founder of WordPress. The post The Right Answer to ‘What Do You Do?’ appeared first on Practical Ecommerce . from Practical Ecommerce https://ift.tt/3oZVYcB
Read more